Blog

Navigating Change: The ADKAR Model

As business analysts, we build bridges between business and technology every day. We help people embrace change. One of the frameworks we use for this is the simple yet powerful ADKAR model. ADKAR focuses specifically on the individual, making it a more personal and human-centered approach to change management.

What is the ADKAR Model?

Developed by Prosci, ADKAR is an acronym that represents the five essential building blocks for successful individual change.

At every stage of a digital transformation project, it serves as a valuable working tool:

Awareness

Understanding the need for change. Why is this digital transformation necessary? What are the drawbacks of the current situation?

Desire

The willingness to support and participate in the change. What are the individual benefits? What motivates them to embrace the new way of working?

Knowledge

Knowing how to change. What knowledge, skills, processes, and systems are required? What training and support are provided?

Ability

The capability to implement the change in practice. Do employees have the tools, time, and coaching to work effectively in the new way?

Reinforcement

Sustaining the change to prevent backsliding. How are successes celebrated? How is continuous improvement encouraged?

Thanks to its versatility, ADKAR stands out as a model: it can be applied across departments and industries, and to different types of change. In HR, it can help manage cultural shifts or new compliance requirements. In IT, it's ideal for technology rollouts, and in Operations, it supports process improvements. It also integrates smoothly with various project management methodologies.